Insights, guides, and strategies from our SEO, PPC, Google Core Update & 360 Marketing experts.
The AI search revolution has transformed how content gets discovered, yet many marketers chase tactical shortcuts while overlooking a critical issue: declining result quality. Learn why authoritative content often gets buried, how query fan-out affects traffic distribution, and which sustainable…
Google launched a centralized small-business hub integrating Business Profile, Merchant Center, Google Ads, and Analytics. This consolidation streamlines client onboarding for SEO agencies and signals Google's prioritized business discovery factors. SERP AI expert Manthan Bhatia analyzes the strategic implications for…
AI search systems aren't neutral—they actively choose which sources to cite, creating selection bias that can make your brand invisible. Understanding algorithmic preferences, contextual bias, and feedback loops is crucial for maintaining visibility in AI-powered search results and protecting your…
